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Who we are at Sparrow Tale

Who We Are

Your bridge to success is made of people.

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Our Founders

Where It All Started

“The sparrow is known to be collaborative, vigilant, hard-working, and productive. They find strength in numbers and are a symbol of protection. They are the sum of their collective parts and as they work together to create a better community, so too will we in your organization. Aiding in strengthening your workforce, expanding business success, and telling the tale of your brand, we can grow together.”

Founders Ami & Katie

Ami Gignac and Katie Woodhall crossed paths at an industry conference and immediately made a connection. They shared stories from their years of leadership and management experiences and found they both had a passion for developing people, facilitating tough conversations, and embracing change by taking a systematic approach to problem-solving. With a foundation in company culture and safety leadership, both had professionally proved that the bridge to success is made of people.

They quickly realized that they were stronger together by weaving their education, industry experience, connections, and passion for workforce development. Their business partnership has a natural rhythm that defines confidence, collaboration, and growth - and it was only a matter of time that Sparrow Tale became a reality.

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Our People

The Collective

The Sparrow Tale Collective weaves unique experiences from family businesses, entrepreneurial start-ups, private mid-size companies, and global corporations.

Meet our group of experts who are ready to help you transform your people, your business, and your brand.

Ami Gignac signature Sparrow Tale signature Ami Gignac

Ami Gignac

Ami

Turnaround Management | Restructuring Advisor | Leadership Development & Coaching | Communication Strategy

When you ask Ami how her career took her from a limestone quarry to a receivership in hospitality, her explanation is simple, “I’m inspired by a challenge and the opportunity to redesign success.” Ami’s focus is your people, process, and finances to create a unique strategy for growth. She parachutes into a problem, deep dives into the detail, uncovers opportunity and then delivers on a plan. She has the courage and clarity to have the tough conversations that lead change. She will translate her recommendations and company initiatives into easy to understand goals. Ami is the bridge from the management team to the front line employees to the customers to the community… and to your success.

Jamme Powers signature Sparrow Tale signature Jamme Powers

Jamme Powers

Jamme

Systems & Process Redesign | Growth Strategy | Turnaround Management | Organizational Development & Leadership

Jamme joins the Collective with nearly 20 years of experience in turnaround management, operational performance improvement, market development and strategic growth planning. His industry experience includes recreational properties, hospitality, and restaurants – but he’s quick to point out that his real experience is developing people. As the Director of Operations for Granite Golf Properties, Jamme realized that the key to success is shifting employees from checking boxes to embracing new ways to do the same thing better. “You can’t expect success if you’re doing it the way you’ve always done it.” His passion is developing people and creating a growth strategy to make your business more profitable.

Katie Woodhall signature Sparrow Tale signature Katie Bio Image

Katie Woodhall

Katie

Organizational Development & Leadership | Safety Culture | Workforce Development | Management Coaching

From small family businesses to global corporations, Katie, has always felt that a workforce is any organization’s truest asset. Grounded in an Art History education, she has a knack for finding clarity in chaos and connection when it is often dismissed. It was when she returned to school to pursue a newfound interest sparked by a decade of retail management and years as a safety officer that she found her passions to be rooted in Organizational Development and Leadership. She embraces the motto “go slow to go fast”, and strives to always pause and reflect when finding new avenues of growth for organizations in places that may have been overlooked.

Meredith Fox signature Sparrow Tale signature Meredith Poczontek

Meredith Fox

Meredith

Financial Analysis | Business Performance Audit | Strategic Planning | Turnaround Management

Meredith comes to the collective with 15 years of experience in operations management, financial analysis, and strategic planning. Her industry experience includes fleet management, supply chain, warehousing, and rental portfolio management of apartments and single family homes. She's a financial statement wizard and passionate about creating opportunities to increase revenue and reduce costs. "By holding everyone accountable to a plan for profitability we allow all team members to contribute to a shared goal. We make a game plan, we execute, and we absolutely keep score. It's how we build a winning business."

Brent Ransom signature Sparrow Tale signature Test Photo

Brent Ransom

Brent

Full Stack Web Development

Brent’s addition to the Collective brings with it a thoughtful approach to web development and a dynamic connection between client and audience. He masterfully sees the development process of honoring brand messaging with simple streamline functionality. Years of experience in multiple agencies and also as a freelance developer has gifted him with adaptability and a quiet agility to find creative solutions to the most difficult projects. He has an eye for detail and flow and quickly understands a marketplace within which a client lives and the best way to showcase their products and services.

Josh Hostetler signature Sparrow Tale signature Josh Hostetler

Josh Hostetler

Josh

Growth Strategy | Interim Management | Workforce Development | Lead Generation

With a curiosity that drives him and a knack for stepping into new environments with confidence, Josh joins the Collective ready to support and guide clients into new paths of innovation and opportunity. A true artist at heart, Josh, boasts a career spanning multiple states, experience in a variety of construction materials, and a portfolio of positions. He has run crews, managed his own company, and carved out sales territories investing in human connection as a catalyst for companies growth and profitability.

Kelly Hambly signature Sparrow Tale signature Kelly Bio Image

Kelly Hambly

Kelly

Copywriting & Messaging | Brand Marketing | Communication Strategy | Project Management

Kelly’s superpower is digging into a brand and its people to create a voice that’s relatable to target customers. She’s a ruthless jargon-slayer who gets a thrill out of making brands sound human. Her persuasive copy combines empathy and problem solving to tell brand stories across marketing channels. She joins our collective with 30 years in copywriting, marketing, and graphic design. Kelly understands how words and design work together to direct a buyer’s journey. She knows that our message to employees is as crucial as what we say to customers and must align with a brand’s values. She’s excited to get you in alignment.

Matt Roskie signature Sparrow Tale signature Matt Roskie

Matt Roskie

Matt

Brand Marketing & Advertising | Growth Strategy | Project Management

With more than 20 years of agency experience, Matt believes a key ingredient to achieve growth is having a solid marketing plan that is tied to your business goals, is executed properly, is measured monthly and is flexible. Matt’s strength lies in his ability to help clients develop a customized growth roadmap for their business, with generous room for detours and evolution. When approaching new marketing opportunities he likes to engage clients by getting them to identify and dig into their loftiest goals. He says “Your business is the fire. Marketing is gasoline. The more gas you throw on the fire, the bigger it gets...or the faster your business can grow”. Matt’s work in the Collective will help drive many businesses to new heights.

Jason Stutz signature Sparrow Tale signature Stutz Bio Image

Jason Stutz

Jason

Wordpress/Front-end Development

Jason shares a depth of web development to the Collective stemming from agency experience and years of working as a freelancer developer. He combines his technical approach with intuition and adaptability allowing him to interpret what clients want in order to deliver what their business needs. He builds custom, user-friendly WordPress sites that provide clients easy control of their brand content and messaging to better reach their audience. Jason can confidently lend his skill set to any client as his ultimate goal is to help push clients' virtual presence to the next level.

Cari Graham signature Sparrow Tale signature Cari Graham

Cari Graham

Cari

Workforce Development | Change Management | Leadership Training | Facilitation

After 12 years of experience leading teams Cari knows anything can be accomplished when we put human interest first. She has extensive experience working with people, from dual-leadership roles to managing the box office of a San Francisco theater. Her formal training in improv allows her to find presence in every moment and look for creative and innovative solutions. She believes that no job is too big or too small with the right team in place. Cari lends her expertise to areas such as leadership training, facilitation, workforce development, and change management. Her energy, adaptability, and vision makes her unstoppable when helping you and your business create change.

Cory Andres signature Sparrow Tale signature Cory Andres

Cory Andres

Cory

Visual/ UI/ UX Design

Cory comes to the Collective with an incredible keen eye for design and the foresight to bring a client’s brand presence and culture to fruition on a digital platform. He loves to push past boundaries, explore new avenues of creativity, while adopting new strategies and techniques to bring his clients brands to life. His projects reflect a love of travel, sports, and music and the designs that he creates embrace the depth of color and texture, impression of agility and ease of use, and the thick layers he finds in his past time interests. Cory thrives in using a streamlined process that helps illuminate the needs of the client while partnering a strict sense of ease and useability. His approach is simple: explore, visualize, create, repeat.

Tyson Abraham signature Sparrow Tale signature Tyson Abraham

Tyson Abraham

Tyson

Safety Culture | Workforce Development | Technical Writing | Facilitation

Tyson joins the Collective driven by the mantra that effective communication is the key to successful endeavors, both personally and professionally. As an experienced Safety Professional, successful team manager, college instructor, and technical writer, Tyson, effectively bridges the gap between what is being said and what is being interpreted. His sensitive and nimble approach in establishing trust with clear, concise communication reflects his experience from a distinctly diverse professional work history. He can interpret, articulate, and connect with a varied audience to strengthen systems of communication and build effective workforces.

Ami Gignac Ami Gignac signature Sparrow Tale signature

Ami

Turnaround Management | Restructuring Advisor | Leadership Development & Coaching | Communication Strategy

When you ask Ami how her career took her from a limestone quarry to a receivership in hospitality, her explanation is simple, “I’m inspired by a challenge and the opportunity to redesign success.” Ami’s focus is your people, process, and finances to create a unique strategy for growth. She parachutes into a problem, deep dives into the detail, uncovers opportunity and then delivers on a plan. She has the courage and clarity to have the tough conversations that lead change. She will translate her recommendations and company initiatives into easy to understand goals. Ami is the bridge from the management team to the front line employees to the customers to the community… and to your success.

- Ami Gignac
Jamme Powers Jamme Powers signature Sparrow Tale signature

Jamme

Systems & Process Redesign | Growth Strategy | Turnaround Management | Organizational Development & Leadership

Jamme joins the Collective with nearly 20 years of experience in turnaround management, operational performance improvement, market development and strategic growth planning. His industry experience includes recreational properties, hospitality, and restaurants – but he’s quick to point out that his real experience is developing people. As the Director of Operations for Granite Golf Properties, Jamme realized that the key to success is shifting employees from checking boxes to embracing new ways to do the same thing better. “You can’t expect success if you’re doing it the way you’ve always done it.” His passion is developing people and creating a growth strategy to make your business more profitable.

- Jamme Powers
Katie Bio Image Katie Woodhall signature Sparrow Tale signature

Katie

Organizational Development & Leadership | Safety Culture | Workforce Development | Management Coaching

From small family businesses to global corporations, Katie, has always felt that a workforce is any organization’s truest asset. Grounded in an Art History education, she has a knack for finding clarity in chaos and connection when it is often dismissed. It was when she returned to school to pursue a newfound interest sparked by a decade of retail management and years as a safety officer that she found her passions to be rooted in Organizational Development and Leadership. She embraces the motto “go slow to go fast”, and strives to always pause and reflect when finding new avenues of growth for organizations in places that may have been overlooked.

- Katie Woodhall
Meredith Poczontek Meredith Fox signature Sparrow Tale signature

Meredith

Financial Analysis | Business Performance Audit | Strategic Planning | Turnaround Management

Meredith comes to the collective with 15 years of experience in operations management, financial analysis, and strategic planning. Her industry experience includes fleet management, supply chain, warehousing, and rental portfolio management of apartments and single family homes. She's a financial statement wizard and passionate about creating opportunities to increase revenue and reduce costs. "By holding everyone accountable to a plan for profitability we allow all team members to contribute to a shared goal. We make a game plan, we execute, and we absolutely keep score. It's how we build a winning business."

- Meredith Fox
Test Photo Brent Ransom signature Sparrow Tale signature

Brent

Full Stack Web Development

Brent’s addition to the Collective brings with it a thoughtful approach to web development and a dynamic connection between client and audience. He masterfully sees the development process of honoring brand messaging with simple streamline functionality. Years of experience in multiple agencies and also as a freelance developer has gifted him with adaptability and a quiet agility to find creative solutions to the most difficult projects. He has an eye for detail and flow and quickly understands a marketplace within which a client lives and the best way to showcase their products and services.

- Brent Ransom
Josh Hostetler Josh Hostetler signature Sparrow Tale signature

Josh

Growth Strategy | Interim Management | Workforce Development | Lead Generation

With a curiosity that drives him and a knack for stepping into new environments with confidence, Josh joins the Collective ready to support and guide clients into new paths of innovation and opportunity. A true artist at heart, Josh, boasts a career spanning multiple states, experience in a variety of construction materials, and a portfolio of positions. He has run crews, managed his own company, and carved out sales territories investing in human connection as a catalyst for companies growth and profitability.

- Josh Hostetler
Kelly Bio Image Kelly Hambly signature Sparrow Tale signature

Kelly

Copywriting & Messaging | Brand Marketing | Communication Strategy | Project Management

Kelly’s superpower is digging into a brand and its people to create a voice that’s relatable to target customers. She’s a ruthless jargon-slayer who gets a thrill out of making brands sound human. Her persuasive copy combines empathy and problem solving to tell brand stories across marketing channels. She joins our collective with 30 years in copywriting, marketing, and graphic design. Kelly understands how words and design work together to direct a buyer’s journey. She knows that our message to employees is as crucial as what we say to customers and must align with a brand’s values. She’s excited to get you in alignment.

- Kelly Hambly
Matt Roskie Matt Roskie signature Sparrow Tale signature

Matt

Brand Marketing & Advertising | Growth Strategy | Project Management

With more than 20 years of agency experience, Matt believes a key ingredient to achieve growth is having a solid marketing plan that is tied to your business goals, is executed properly, is measured monthly and is flexible. Matt’s strength lies in his ability to help clients develop a customized growth roadmap for their business, with generous room for detours and evolution. When approaching new marketing opportunities he likes to engage clients by getting them to identify and dig into their loftiest goals. He says “Your business is the fire. Marketing is gasoline. The more gas you throw on the fire, the bigger it gets...or the faster your business can grow”. Matt’s work in the Collective will help drive many businesses to new heights.

- Matt Roskie
Stutz Bio Image Jason Stutz signature Sparrow Tale signature

Jason

Wordpress/Front-end Development

Jason shares a depth of web development to the Collective stemming from agency experience and years of working as a freelancer developer. He combines his technical approach with intuition and adaptability allowing him to interpret what clients want in order to deliver what their business needs. He builds custom, user-friendly WordPress sites that provide clients easy control of their brand content and messaging to better reach their audience. Jason can confidently lend his skill set to any client as his ultimate goal is to help push clients' virtual presence to the next level.

- Jason Stutz
Cari Graham Cari Graham signature Sparrow Tale signature

Cari

Workforce Development | Change Management | Leadership Training | Facilitation

After 12 years of experience leading teams Cari knows anything can be accomplished when we put human interest first. She has extensive experience working with people, from dual-leadership roles to managing the box office of a San Francisco theater. Her formal training in improv allows her to find presence in every moment and look for creative and innovative solutions. She believes that no job is too big or too small with the right team in place. Cari lends her expertise to areas such as leadership training, facilitation, workforce development, and change management. Her energy, adaptability, and vision makes her unstoppable when helping you and your business create change.

- Cari Graham
Cory Andres Cory Andres signature Sparrow Tale signature

Cory

Visual/ UI/ UX Design

Cory comes to the Collective with an incredible keen eye for design and the foresight to bring a client’s brand presence and culture to fruition on a digital platform. He loves to push past boundaries, explore new avenues of creativity, while adopting new strategies and techniques to bring his clients brands to life. His projects reflect a love of travel, sports, and music and the designs that he creates embrace the depth of color and texture, impression of agility and ease of use, and the thick layers he finds in his past time interests. Cory thrives in using a streamlined process that helps illuminate the needs of the client while partnering a strict sense of ease and useability. His approach is simple: explore, visualize, create, repeat.

- Cory Andres
Tyson Abraham Tyson Abraham signature Sparrow Tale signature

Tyson

Safety Culture | Workforce Development | Technical Writing | Facilitation

Tyson joins the Collective driven by the mantra that effective communication is the key to successful endeavors, both personally and professionally. As an experienced Safety Professional, successful team manager, college instructor, and technical writer, Tyson, effectively bridges the gap between what is being said and what is being interpreted. His sensitive and nimble approach in establishing trust with clear, concise communication reflects his experience from a distinctly diverse professional work history. He can interpret, articulate, and connect with a varied audience to strengthen systems of communication and build effective workforces.

- Tyson Abraham
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Our Experience is our Niche

With real industry experience, our collective members will confidently step in during challenging transitional times, including; a vision for growth, change management, business restructure, receivership, troubled assets, special assets, acquisition, divestment, merger, organizational change or transfer of ownership.

Mining & Agriculture

  • Construction Aggregates
  • Construction Materials
  • Industrial Minerals
  • Certified Organic & Sustainable Farming

Heavy Construction & Trades

  • Contractors
  • Heavy Equipment - Manufacturers & Dealers
  • Concrete & Asphalt
  • Welding & Rigging

Retail & Hospitality

  • Hotel
  • Restaurants & Bars
  • Specialty

Recreational Properties

  • Event Centers
  • Golf Courses
  • Country Clubs
  • Leisure Properties
  • Lifestyle Properties
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