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Who we are at Sparrow Tale

Who We Are

Your bridge to success is made of people.

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Our Founders

Where It All Started

“The sparrow is known to be collaborative, vigilant, hard-working, and productive. They find strength in numbers and are a symbol of protection. They are the sum of their collective parts and as they work together to create a better community, so too will we in your organization. Aiding in strengthening your workforce, expanding business success, and telling the tale of your brand, we can grow together.”

Founders Ami & Katie

Ami Gignac and Katie Woodhall crossed paths at an industry conference and immediately made a connection. They shared stories from their years of leadership and management experiences and found they both had a passion for developing people, facilitating tough conversations, and embracing change by taking a systematic approach to problem-solving. With a foundation in company culture and safety leadership, both had professionally proved that the bridge to success is made of people.

They quickly realized that they were stronger together by weaving their education, industry experience, connections, and passion for workforce development. Their business partnership has a natural rhythm that defines confidence, collaboration, and growth - and it was only a matter of time that Sparrow Tale became a reality.

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Our Experience is our Niche

Our experienced Collective members are trainers, coaches, managers, designers, developers, and communicators. We can confidently step in to facilitate change, engage and develop your workforce, or design and deliver new brand marketing. Our specialists will hone your brand identity and messaging, support business and culture shifts, or manage major business initiatives and restructuring.

Mining & Agriculture

  • Construction Aggregates
  • Construction Materials
  • Industrial Minerals
  • Certified Organic & Sustainable Farming

Heavy Construction & Trades

  • Contractors
  • Heavy Equipment - Manufacturers & Dealers
  • Concrete & Asphalt
  • Welding & Rigging

Retail & Hospitality

  • Hotel
  • Restaurants & Bars
  • Specialty

Recreational Properties

  • Event Centers
  • Golf Courses
  • Country Clubs
  • Leisure Properties
  • Lifestyle Properties